The industry is primarily driven by rising pet-care spending and an increase in pet adoption around the world. Pet owners are willing to spend a lot of money to protect their pets’ health, which has resulted in an increase in pet health spending. The growing trend of pet humanisation is driving the pet supplement market. Many pet owners are preferring high-quality, premium supplies for their animals. Moreover, because people felt alone owing to social distancing and during lockdowns, the COVID-19-induced lockdowns stimulated pet adoption even more.